What is the main purpose of CRM?

Managing customer interactions at every level has become a business imperative in recent times. However, with a growing customer base it becomes a hassle after a certain point of time.  If you have reached this far with a pretty good customer base, Congratulations!

Enter CRM or Customer relationship management. CRM is a software product that makes customer interactions better at every touchpoint. Smart CRM systems in recent times can automate tedious manual  tasks  that you have been doing so far  manually. You can also automate the core processes of sales and  marketing and focus  more on strategic aspects  of the job.

With a CRM tool, you are always updated on what’s going on in your business. You can automate your sales and marketing process which tracks your customer’s interaction throughout their journey with your business. Staying abreast about each customer interaction helps  you  enhance customer experience  by providing personalized services every time.

CRM Systems accentuate your teams’ efficiency

CRM products help in increasing departmental collaboration and productivity.With a CRM tool, you can  gain better visibility and accessibility to data. When everyone in your team has access to information about consumers, including how they were approached, what they purchased, when they most recently did so, how much they paid, and much more. Even SMEs nowadays are opting for CRM solutions to do more with less. CRM systems can help businesses of all sizes promote business success.

Here’s why CRM system is critical to your business success

A Gartner report indicates that by 2021, CRM will dominate enterprise software in terms of revenue. It is essential for you to have a strategy for your business if you want to succeed. You have goals for sales, business objectives, and profitability. However, it can be difficult to get accurate, reliable information about your progress if you don’t have the correct information.

Turn data into business insights

In order to turn sales data, customer service data, marketing data, and social media monitoring data into useful business information, how do you translate the millions of streams of data that are arriving from these different channels?

With the help of CRM software, you’ll be able to see all the data about your customers in one place, so you will be able to see everything in one place. For example, you can have a simple, customisable dashboard that shows you the last few orders a customer has made and their current status, as well as any outstanding customer service issues.

Track social media  interactions

It is even possible to include information from their public social media activity – how they like and dislike you or your competitors, what they are saying and how they are sharing about you. A CRM solution can provide marketers with a better understanding of the pipeline of sales and prospects coming in, which allows them to forecast more accurately and efficiently. With this tool, you will always be able to see the path from inquiries to sales for every opportunity or lead that comes your way.

CRM Tool establishes sync across departments

When you embed CRM throughout your business – from HR to customer service to supply-chain management – you can achieve some of the greatest productivity gains, and this will put CRM as much work as a marketing and sales tool.

It is well known that CRM systems are used as tools for sales and marketing, but customer service teams are now seeing great benefits from using them. Today, instead of raising an issue on social media, the customer might switch to a telephone call or an email to settle the issue in a private setting.


Five Ways CRM System Can Transform Your Business

1. Boost your bottom line

The implementation of a customer relationship management platform is proven to produce real results – including direct improvements to the bottom line of an organization. CRM applications have a proven track record of boosting the bottom line of an organization.

2. Classifying your leads

With the help of a CRM system, you can identify and add new leads quickly, easily, and accurately, and categorize them. Sales can prioritize the opportunities that will close deals by focusing on the right leads, and marketing can identify leads that need more nurturing and prime them to become quality leads by focusing on the right leads. In order to focus their attention on customers and prospects who are the right fit, sales and marketing need to have accurate, up-to-date information about them.

  1. Earning referrals from customers

Having a better understanding of your customers will make it easier for you to cross sell and upsell – giving you the opportunity to win new business from existing customers in the future. CRM offers a  better visibility which enables you to provide better service to your customers, which will increase their chances of becoming repeat customers. According to some studies, repeat customers spend as much as 33% more on their purchases than first-time visitors.

Wrapping Up

Having a CRM system helps your business in streamlining processes, syncs sales, marketing and support and takes care of the customer management in the most hassle-free manner.This  offers  people maximum access to data, which further becomes true business insights and facilitates data-driven business  decisions.