There are various companies who have gotten in line to be the perfect examples of how an enterprise could shun one or more of its extensions to stimulate the flow of progress through its bloodlines. Many investment bankers are now taking a different route to realizing their aim of procuring a larger market share by getting rid of the units that have no use and consolidating on the core business that has fetched them success so far.
The mantra as the pundits put it: streamline the practices to the fundamentals that the business was founded on. Build on those strengths as part of the strategy that will encourage new expansion. This would allow the investment banks to demarcate themselves from what is being offered in the market and in turn lure prospective clientele in signing up for their services.
The ultimate question, that everything in every industry boils down to is: “What do the customers want?”. Is your offering the demand of the multitude? If so then you already have the nerve of the issue, if not then you need to modify your services, within your vertical to suit the preferences of the customers. Investment banking Industry need to understand the value of the product as a preference on part of any interested customer. Finding such answers enhancing the value addition of your product. As mentioned earlier, it needn’t be in the same vertical, that organization needs to expand its footprint. It could be a field which indirectly is connected to the current operational avenue, but will be a healthy step to take for the long run.
The time when investment banks face the greatest obstacle is deciding upon how to augment their reach in terms of value offering, while not entirely disrupting the existing model of business. In the study, we have shortlisted the following areas where such a venture could be prosperous in its’ finality:
- Staunch focus on the Core.
- Keeping the Corporates at the back of your mind.
- Treating Investors as your Godfathers.
- Aim at becoming a platform player.
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