A 101 Guide to Run a Salon and Retain Your Customers

That’s how you should promote your salon business to get more customers. Who doesn’t like to look good? Hair or no hair, the search for a salon is common for all. Beauty experts are believed to be magicians who can give you a complete makeover and make you look good. Let me show you how the global salon market has grown over the years.

The market size for global salon services was valued at $201.92 billion in 2021 and is projected to grow from $215.65 billion in 2022 to $355.45 billion by 2029, with a CAGR of 7.4%. What’s more? The industry employed 721,000 people in 2018 in the US, which marks an increase of 1.2% than 2017. You will come across various salons, such as hair salons, nail salons and skincare treatments making the market big enough.

Establishing a salon is an uphill task. Getting customers and retaining them adds to the hardships. But with the right guidance, things can be easy. You need to follow some rules and be always on your toes to compete with others.

So, without much ado, let’s dive into some tips and tricks to run a salon and retain your customers.

  • Personalised discounts on special days

The first step to retaining your customers is offering personalised discounts on special days. No one will ignore a small gift on their birthdays or anniversaries, and believe me, nothing can be more attractive than discounts. As a salon owner, you must take the initiative to know your customer and keep the special dates of your clients in mind. It can also act as a push to avail the services. Send an email or message reminding them about the discount offers that are in store for them.

  • Make your customers feel at home

Being professional is fine and necessary. But there are things you must do to get more customers and retain existing ones. Consider showing off the culture in your salon. Share some pictures or anecdotes about people working in your salon to make customers feel at home and enjoy their hair, nail or skin treatment. If they love your salon, they will definitely come back for the next sessions.

  • Offer instant discounts

Not getting any customers? Handle the situation by offering an instant discount through social media to attract more customers. You will see the difference. Customers look for the best services at less price, and you can offer them just what they want. Monitor customer engagement and share instant discounts with customers who are keen to avail your pay for assignment services.

  • Value-added services

A salon business owner is expected to be on top of their customer’s requirements and offer value-added services. For example, if you have customers coming for a haircut every time, consider offering your other services at good discounts. You need to make your customers believe that you offer the best services and that they can get more than they need. It will help you gain more customers as well as retain the existing ones.

  • Share insights about the salon’s future

Don’t make the mistake of thinking your customers are completely ignorant about the industry. They know the new trends and look for various features that make the salon they choose different from others. So, to retain your customers, consider sharing some insights about the future of the salon. It is a way of reassuring customers that you are in line with current trends and are already planning to implement changes to make the whole experience more pleasing.

  • Interact with your clients on social media

If you expect your clients to talk about your salon on social media, take the initiative to interact with them on the same platform as well. Customers love attention, one of the major reasons salons must consider retweeting and sharing their posts on your page. Technology has a lot to do with the current business scenario, and as a salon owner, you have to be well-versed with the power of social media.

  • Promote content based on client segments

Segmentation is one of the most important methods of marketing. Once your salon is up and running and you start having customers, create customer segments and start promoting content based on such segments. Sending emails to clients based on their needs will help you engage customers and retain them for the future.

  • Follow-up and share personal advice to customers

You need to follow up with your clients even after they are done with a session. It will make customers feel special and understand that your services are more than just hairdressing or nail and skin treatment. Share some advice on maintaining the looks and what accessories might go well with their makeover.

  • Ensure you have the right technology

You cannot expect customers to call or visit your salon for appointments. You need to be tech-savvy and have the right resources to help clients book an appointment on the go. It is one of the best ways to gain customers and retain existing ones. No one is willing to spend a lot of time booking appointments. You will start losing your customers if you don’t implement technological elements in your business.

  • Reminder messages

Another implementation of technology to gain and retain customers is sending reminder messages to them. Communication is one of the most crucial elements for a successful business. You need to have all the elements to maintain proper communication with your customers. Everyone is busy, which makes reminder messages an important element. But don’t make the mistake of sending reminder messages frequently; it will destroy your reputation.

  • Give a monthly roundup to clients

Your clients must be in line with your progress. Share your achievements and how you changed a person’s looks and the styles that were popular among your customers. The monthly roundup will be helpful for all your customers and make them feel more related to your business. They might also pick one of your popular styles and book an appointment for a makeover at your salon.

  • Host events

You have to prove that you value your clients and change the overall concept of a salon. It is not only about giving a makeover; it is also about making them feel special and a part of your salon. Hosting events to engage more customers and retain them for the future. It will help you understand your customers more and will also make your customers feel at home when they come to your salon.

  • Try to accommodate

In your career, you will have to handle last-minute calls. Instead of ignoring the calls, try accommodating the clients. It will help you increase your customer base and retain your customers. Most salons do not acknowledge such calls and face the consequences later. Your existing customer will start looking for alternatives, and if they find some other place, they will not think twice before going there.

To end with,

Entering the salon business might seem easy, but gaining and retaining customers continue to be one of the major concerns. Your stylists can add value to your business, but you need to know the correct ways to gain and retain customers. It is impossible to beat the competition if you don’t know how to manage your business. The rise of the salon business is clear, and it will not stop growing. So, if you are willing to be a part of this industry, be well-equipped with the current trends and know the tips and tricks to run your business smoothly.

Author Bio: Keanu Jackson is associated with the popular assignment help adelaide website MyAssignmenthelp.com. He is a reliable person among students looking for assignment writing help. He is also passionate about photography and often travels with his camera when he gets time.